« Monkey No See | Main | Engine Failure »
April 27, 2005
Insert Gratuitous Product Endorsement Here
I’ve been feeling smug for years that I’m not addicted to coffee, so I was somewhat deflated to discover that my yerba maté habit is just as bad (if not worse) caffeine-wise, according to Guayaki’s Caffeine-O-Meter. At least I’m also getting xanthine alkaloids, theophylline, and theobromine. (OK maybe I have no idea what any of those are, but apparently they’re good for me.)
Even though my South-America-going maté-snob friends don’t think their product is as tasty as that from other sources, I’m a big fan of Guayaki, the company whose maté has been helping me write a ridiculously long Operations Plan recently. Here’s what their CEO had to say (on a conference call for work a few weeks ago, love my job!) when asked how Guayaki defines “sustainability:”
We define it as being able to create and produce products without impacting the ability of future generations to do so. We’re also starting to get into restoration; in Argentina, there’s not a lot of forest left, so we’re reforesting with native species. Paraguay, another area where we work, is 95% deforested... Sustainability is one thing, but as we move forward it’s going to be a lot more about restoration.
We need more companies to start thinking like that, and they need to be wildly successful! Go, Drink More Guayaki Maté! Just not after 3pm, if you're as susceptible to insomnia as I am...
Posted by Elizabeth at April 27, 2005 04:00 PM
Comments
hey, this is perfect 3p material! Wanna give a little post on it?
Posted by: Nick at April 27, 2005 05:16 PM